Capify Becomes First SMB Alternative Finance Platform Offered Across USA, UK, Australia and Canada

Leader in global alternative finance announces milestone rebranding of AmeriMerchant,  United Kapital, AUSvance and True North Capital

NEW YORK – July 21, 2015 – Capify, a leading alternative finance provider powered by proprietary technology and analytics, today announced its global rebrand to become the most diverse, worldwide alternative small and medium-sized business (SMB) finance platform. Headquartered in New York City, Capify combines four previously separate companies, which were all founded by CEO David Goldin, including:

• AmeriMerchant, founded in 2002, is headquartered in New York City and operates throughout the United States, where there are an estimated 28 million businesses that account for 54% of all U.S. sales.

• United Kapital, founded in 2008, is headquartered in Greater Manchester, England and operates throughout the United Kingdom, where there are an estimated 5.2 million businesses in the UK that employ 25.2 million people.

• AUSvance, founded in 2008, is headquartered in Parramatta, New South Wales and operates throughout Australia, where there are 694,000 small businesses; which represents 96 percent of all Australian businesses and produces over $330 billion of its economic output per year.

• True North Capital, founded in 2007, is headquartered in Toronto and operates throughout Canada, where there are more than 1.1 million small businesses and 826,000 entrepreneurs.

Capify will now operate under one unified name to serve as a global conglomerate provider of alternative finance solutions, including business loans and additional working capital products, to small and medium-sized businesses. Capiota, United Kapital’s business loan product provider, will also be included in the global rebrand as a part of Capify’s UK office.

“Our official launch of Capify comes at an exciting time as the alternative finance industry is more prosperous than ever and is top of mind for everyone from business owners to Wall Street,” said Goldin. “We’re proud to finally announce ourselves as one global conglomerate that is one of the first international movers in the alternative finance space, and the only alternative finance provider who can help small businesses with working capital solutions in the USA, UK, Australia and Canada.”

Capify has a proven history of pioneering alternative finance ventures, including being an early mover in the United States, Canada and United Kingdom, and the first to offer merchant cash advances in Australia. Capify is also the first alternative finance provider to operate in four leading international, and previously untapped, markets.

Both local and global companies that offer products and/or services to small and medium-sized businesses are now able to partner with Capify for a joint full-service solution that provides potential and current customers with the added benefit of worldwide access to business capital. International companies are also able to test this out in one or two countries before leveraging in all four.

Capify’s technology platform offers a real-time online application for small and medium-sized businesses. This technology allows applicants to receive real-time decisions in 60 seconds or less and working capital approval amounts powered by 10+ years of proprietary merchant performance data. Capify also provides an API for websites looking to integrate its online application directly.

Goldin created this business enterprise with no outside capital or funding and grew the company to more than 200 employees combined globally in all four offices. He entered the alternative lending space in 2002, after previously selling his startup company to Winstar Communications, a multi-billion dollar publicly-traded company at the time of the sale. Goldin has overcome many business obstacles including winning a ground-breaking patent lawsuit that threatened to end the U.S. alternative finance industry in its infancy stages. Via its proprietary underwriting technology platform, the company has demonstrated low default rates especially during the 2007-2009 global recession, a challenging time that resulted in the collapse of many alternative funding companies.

The company has provided over $500 million to businesses and over 24,000 fundings in four countries across 550 different industries ranging from retail, bars, restaurants and health services to manufacturer, distributors, ecommerce companies and service businesses. Capify is poised to continue its growth with expansion into new markets and the upcoming announcement of several large strategic partnerships.

About Capify

Capify (formerly AmeriMerchant, United Kapital, AUSvance and True North Capital) is a leading alternative finance provider powered by proprietary technology and analytics. Capify leverages a proprietary underwriting platform to provide working capital solutions to small- and medium-sized businesses in the USA, UK, Australia, and Canada, including merchant cash advances, business loans and inventory purchase programs. Business owners can apply online and receive decisions in 60 seconds or less at the company’s various websites. For additional information about Capify, visit the corporate website at or in the US:, UK:, Australia: and Canada:

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